Crafting Engaging Website Content

Website building
Discover the essential elements your website must convey and gain insights on effectively structuring your content for swift comprehension!

Most people receive over 3000 commercial messages a day. There is a lot of distraction thrown at us all the time. People don’t buy the best products and services. They buy what they understand the fastest. You are in a race with competitors to communicate what you offer and how it will make their life better. This seminar will give you the tools you need to make great content decisions.

You will learn:

  1. Communicating 3 important things at the top of your home page.
  2. Important items for the 2nd and 3rd sections of your home page.
  3. Creating concise, valuable copy.
  4. Researching competitors & organizations serving a similar audience.
  5. Choosing the main goal for your website and driving people to accomplish that goal – your “Call to Action”.
  6. Tips on where to get photos/graphics.
  7. Researching and registering your domain name(s).
  8. Web building tools and the trade-offs between them
  9. Building your web site yourself vs. hiring someone to do it for you.

Your instructors:

Michelle Hnath, Berks LaunchBox, Facility Coordinator
MIchelle has been building websites for 30 years on more platforms than she can count. Michelle is an entrepreneur of 24 years with a software company she started with her husband that is winding down.This has allowed her time to mentor startups and help to market events part-time for the Berks LaunchBox. Michelle understands that a website can’t just be a pretty thing. It has to communicate your important information quickly and clearly to be effective!

Plus:

Phil Black, CEO, Diamond Duels & Technology Coordinator, The Robin Report
Phil is a popular advisor to the Berks LaunchBox, entrepreneur, and web developer.

 

 

Wednesday, August 9, 2023: 6:30 – 7:45 p.m. – free webinar

REGISTER TODAY!

This webinar will be hosted via ZOOM. To join, click the zoom link in the confirmation email you receive before the event. You will need to download the ZOOM app to participate.

Any questions – email BK-InnovationHub@psu.edu

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Posted on

August 17, 2023