Marketing with Artificial Intelligence (AI) for Beginners
In this hands-on webinar, we will delve into the transformative power of artificial intelligence in the realm of marketing. Participants will gain practical insights into key AI tools for text and image generation, unlocking a world of possibilities for enhancing their marketing strategies. Our expert facilitator, Brad Zdenek, will guide you through hands-on exploration of these tools, demonstrating their application in real-world scenarios.
Discover how AI can elevate your social media marketing efforts, enabling you to create engaging content that resonates with your target audience. Learn to produce blog content at an unprecedented speed without compromising quality, and explore innovative ways to gather valuable customer discovery input through AI-powered tools. By the end of the webinar, you’ll have the knowledge to outline a basic marketing plan infused with AI elements, empowering you to stay ahead in today’s dynamic business landscape. Join us for an hour of practical learning and take the first step towards revolutionizing your entrepreneurial marketing endeavors with the power of AI.
Our Speaker:
Brad Zdenek
Director of Economic Development and Student Programs at Penn State University
Brad 
strives to advance the university’s land-grant mission, leveraging Penn State’s vast resources, expertise, and expansive reach to catalyze the translation of innovative ideas into action. This commitment іs not just about spurring job creation; it’s a dedicated effort to imbue Pennsylvanians with the entrepreneurial skills and mindset essential for conceptualizing new ideas and supporting the ventures that bring these innovations to life.
Brad’s diverse background began with teaching 6th and 7th grade social studies and technology, where he specialized in evidence-based instructional techniques and exploring the impacts of emerging technologies. Since coming to Penn State to pursue his Doctorate in Education, Brad has focused on the development of engagement and innovation programs for graduate and undergraduate students as well as faculty and staff. More recently, he focused specifically on leveraging artificial intelligence for enhanced educational experiences and addressing the big challenges facing our world.
Brad’s commitment to economic development and startup support is underpinned by his lifelong dedication to mentorship and empowering others to achieve their fullest potential.
Wednesday, January 24, 2024: 6 – 7 p.m. – free webinar
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