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The Startup Information you didn’t know you needed!

We all learned so much at this meetup about the hidden free resources at local libraries to help you get your business off the ground and push it into the future.  

Our first speaker, Sarah Hartman-Caverly from the Penn State Berks Library, helped equip us for researching trends in the marketplace and consumer activity so we can leverage them to market our products or services. She demoed free web trend watching resources: trendhunter.com and trendwatching.com

Our second speaker, Jesse Royer from the Reading Public Library elaborated on ways you can best utilize free resources in business planning, market discovery, competition, B2B analysis and local consumer interests while providing a demo of Reference USA (with your Reading Public Library system card number you can use this online). 

Finally, Karen Klein from Fulcrum Information Resources discussed protecting your intellectual property with a focus on trademarks and copyrights, then closed the session with a demo of the US Patent and Trademark Office’s online database. 

Thanks to all for this very helpful session!