Sales Fundamentals for Founders

Financial Basics: Managing Money and Resources

From our partners at the Brandywine LaunchBox, this workshop dives into the critical skill of turning leads into paying customers. Entrepreneurs will learn how to build a sales strategy that works for their business, focusing on how to pitch their product or service, close deals, and build long-lasting customer relationships. Since many early-stage founders are their own salespeople, this session is designed to give them confidence and practical tools to sell effectively.

Participants will learn:

  • How to develop a simple, repeatable sales process.
  • The art of pitching: crafting a compelling, clear sales pitch that addresses customer pain points.
  • Techniques for handling objections and closing sales.
  • Building customer relationships that lead to long-term loyalty and referrals.

By the end of this workshop, entrepreneurs will understand how to navigate the sales process with confidence, turning conversations into conversions and building a foundation for long-term customer retention.

Key Takeaways:

  • Developing a sales strategy that fits your business model.
  • Crafting and delivering a persuasive sales pitch.
  • Techniques to overcome objections and close sales with confidence

​Thursday, March 6: 12:00 – 1:30 p.m.
Free zoom webinar or in-person event at Penn State Brandywine, 25 Yearsley Mill Road, Media, PA 19063

Please note when you register that there are additional great Launch & Learn Workshops to choose from, all free!

Register Today