Global Entrepreneurship Week 2022
November 14 – 18, 2022
Start Something Here
GEW at Penn State is managed by the Penn State Small Business Development Center (SBDC), and celebrates relationships between members of the University and the local entrepreneurial communities. Join us for virtual presentations, workshops, and networking opportunities geared specifically to entrepreneurs, local startups, innovators, and anyone interested in thinking outside the box.
Below are some great events available to you to throughout the week:
Timing for Forming a Business Entity and Choice of Entities (virtual)
Monday, November 14th from 10 a.m. – 11 a.m.
Founders often think that they should wait to form a business entity until they are ready to launch or receive revenue. This can be a big mistake, particularly if there are co-founders and trade secrets or other intellectual property involved in the business. There are a number of options available with respect to business entities. The Clinic generally recommends starting with a limited liability company, which could be converted into a corporation if circumstances later justify the formalities required by operating in a corporate form.
This event will be offered in-person and via Zoom, and its open to all students and community members!
Registration is not required for this event. Participants can join the Zoom session HERE.
Drones in Industry (virtual)
Monday, November 14th from 5:30 p.m. – 7:00 p.m.
Dr. Murray’s talk will focus on industry uses of drones, including infrastructure inspections, agriculture, and parcel delivery. Dr. Murray will discuss the various drone hardware and software in use, as well as companies that are offering drone-based services. Dr. Murray will also introduce his drone research at a very non-technical level.
Registration is required for this event by Monday, November 14th, 2022. You can register HERE.
Register to receive Zoom link.
This event will be offered in-person and via Zoom, and its open to anyone interested in learning more about drones, networking, and entrepreneurship.
This event is presented by the Flemming Creativity, Entrepreneurship and Economic Development Center.
High Quality Sales Funnels: The 3 L’s to the Best Business Outcomes (virtual)
Tuesday, November 15th from 12:15 p.m. – 1:15 p.m.
In order to have a successful business, we must do right by the customer to ensure we give them what we said we will. We make this happen by focusing on 3 pillars (or L’s) that exist for every healthy & profitable business: Life, Leads, and Legacy.
In this session, Jared Barto will go over what he instructs each of his clients to do when they set up their businesses and their sales funnels.
– Quality of Life: The base of our sales funnel will cover areas of how we are showing up as individuals to our business. Areas like mindset, health, wellness, and relationships will be the focus.
– Quality of Leads: To ensure we’re covering a strong foundation, we’re going to be running through our communication methods, marketing strategies, and sales psychology to meet the needs of our people where they are.
– Quality of Legacy: We close out our high quality sales funnel by sharing the greater impact our business has when we start to build out teams, think about exit strategies for selling (or investments), and the overall lasting effect we intend to have as business owners in this world.
If you’re planning to start or already running a business but don’t have all the customers you want, this session is *the one* for you!
This event is presented by Berks Launch Box.
Registration is required for Zoom attendance. You can register HERE.
Finances 101 for Small Business (virtual)
Tuesday, November 15th from 4:30 p.m. – 5:50 p.m.
Get the financial information you need to start, fund, and maintain your business! Panelists Tom Seasoltz, Chief Financial Officer at Altoona Blair County Development Corporation; Corey Tubo, Senior Vice President/Director of Commerical Banking at Reliance Bank; and Lee Hite of the Alleghenies Angel Fund and former Chairman of The Hite Company will discuss important financial topics, loan programs, venture capital & angel investors, and the importance of personal credit.
This event is presented by the Altoona LaunchBox supported by the Hite family & Sheetz Center for Entrepreneurial Excellence.
Registration is required for Zoom attendance. You can register here.
Speakers
How to Develop a Logo that Works (virtual)
Wednesday, November 16th from 11:00 a.m. – 12:00 p.m.
A strong logo is essential to your brand and more important than you may think. During this session – presented by Colleen Devorris, Founder & CEO of BrandDemon Strategy+Design – you will learn how to develop a logo that works.
Talking points will include:
factors to consider when designing a logo
types of logos and their pros and cons
best practices for developing a logo
logo mistakes to avoid at all costs
Registration is required for this event. You can register HERE.
This event is hosted by Altoona LaunchBox supported by the Hite family & Sheetz Center for Entrepreneurial Excellence.
Intellectual Property Basics: Copyrights, Patents, Trademarks and Trade Secrets (virtual)
Thursday, November 17th from 11:00 a.m. – 12:00 p.m.
Get a basic overview of intellectual property rights: copyrights, patents, trademarks, and trade secret. What do each protect, what do they mean, what are the basics of securing each type and what are some considerations in pursuing each type. This is an essential overview if you think you have intellectual property (you do) and you would like to have an idea of how to protect it.
Registration is not required for this event.
This event will be offered in-person and via Zoom, and its open to all students and community members! Join here.
Tips & Tricks for Trademark Searching (virtual)
Thursday, November 17th from 11:00 a.m. – 12:00 p.m.
Have an idea and want to see what your trademark options are? Not sure what a trademark even is? Not sure why they are considered important? This workshop is a great starting point!
While trademarks may seem confusing, they are a valuable and underutilized public resource. This workshop is intended to introduce the exciting world of trademark searching to novice entrepreneurs and searchers. By beginning with the basics of a trademark, attendees will have a better understanding of what a trademark is and its importance in the entrepreneurial conversation. Next, the workshop will move on to searching with the Trademark Electronic Search System (TESS). Finally, a brief overview of the Pennsylvania Trademark process will be covered, along with the differences between a PA trademark and a US trademark.
Your Penn State Patent & Trademark Resource Center (PTRC) is a place to interact with information experts trained on how to use search tools to access patent and trademark information. At Penn State, PTRC information can be found at https://guides.libraries.psu.edu/patents.
Registration is required for this event. You can register HERE.
Registration will close at 11:59 p.m. on November 16, 2022.
This event is presented by University Libraries.
Grow with Google: Sell Online with E-Commerce Tools (virtual)
Thursday, November 17th from 1:00 p.m. – 2:00 p.m.
During this webinar, attendees will learn how Google Business Profile and Merchant Center can help businesses sell products online. The workshop will detail the products tab in Google Business Profile, introduce Google Merchant Center and the basics of creating a free account and a product feed, and show how to connect e-commerce websites to Merchant Center.
Registration is required for this event. You can register HERE.
Speaker:
Randi Penfil
Certified Grow with Google Trainer
First Steps to Starting a Small Business in Pennsylvania (virtual)
Thursday, November 17th from 5:00 p.m. – 8:30 p.m.
The First Step: How to Start and Finance Your Business This seminar provides an overview on the steps to start a business along with an in-depth look at a business plan. Topics include business registrations, licenses, business structures, taxation, research tools, and what to expect in financing your business.
Registration is required for this event and the deadline is 12:00pm (noon). You can register HERE.
This event is presented by PennWest Clarion Small Business Development Center.
Selling Internationally: Basics of Exporting (virtual)
Thursday, November 17th from 6:00 p.m. – 7:15 p.m.
This webinar will cover:
I. Introduction
II. Reasons your company should consider exporting
III. Risks of Exporting
IV. Exporting process
A. Determining Export Potential
B. Assessing Export Readiness
V. The Export Plan
A. Developing an Export Plan
B. Advantages of an Export Plan
C. Elements of the Export Plan
VI. Common Mistakes
VII. Available Export Assistance Resources
Registration is not required for this event. you can join the zoom session HERE.
This event is presented by Hazleton LaunchBox.
