Create Effective Website Content

Learn the basics of building an effective website! This class will show you how to make your website easy to understand and navigate.

Most people receive over 3000 commercial messages a day. There is a lot of distraction thrown at us all the time. People don’t buy the best products and services. They buy what they understand the fastest. You are in a race with competitors to communicate what you offer and how it will make their life better. This seminar will give you the tools you need to make great content decisions.

You’ll find out how to:

  • Communicate important messages clearly on your home page.
  • Write simple and valuable text.
  • Research similar websites for inspiration.
  • Set and achieve the main goal of your website.

We’ll also give you tips on:

  • Finding the right photos and graphics.
  • Choosing and registering a domain name.
  • Picking the best web building tools.
  • Deciding whether to build the site yourself or hire a professional.

Watch this recorded webinar now to improve your web content!

View Pre-recorded webinar: 

View Pre-Recorded Webinar

Your instructors:

Michelle Hnath, Berks LaunchBox, Facility Coordinator
MIchelle has been building websites for 30 years on more platforms than she can count. Michelle is an entrepreneur of 24 years with a software company she started with her husband that is winding down.This has allowed her time to mentor startups and help to market events part-time for the Berks LaunchBox. Michelle understands that a website can’t just be a pretty thing. It has to communicate your important information quickly and clearly to be effective!

Plus:

Phil Black, CEO, Diamond Duels & Technology Coordinator, The Robin Report
Phil is a popular advisor to the Berks LaunchBox, entrepreneur, and web developer.

 


Any questions – email BK-InnovationHub@psu.edu