Building a Brand on a Budget
From our partners at the Brandywine LaunchBox, in this workshop entrepreneurs will learn how to build a brand that communicates their business’s unique value and connects emotionally with customers, even if they’re working with minimal resources.
Participants will explore:
- The elements of a brand: logo, colors, fonts, tone, and messaging.
- How to craft a compelling brand story that resonates with their target audience.
- Practical, low-cost branding strategies, from DIY design tools to grassroots marketing.
- How to build an online presence through a simple website and social media channels.
By the end of this workshop, entrepreneurs will understand how to create a consistent brand image and message that strengthens customer loyalty, all while staying within a startup budget.
Key Takeaways:
- Creating a strong, memorable brand identity on a limited budget.
- Crafting a brand story that communicates value and builds connection.
- DIY branding tools and tactics to enhance online and offline presence.
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Thursday, December 5: 12:00 – 1:30 p.m.
Free zoom webinar or in-person event at Penn State Brandywine, 25 Yearsley Mill Road, Media, PA 19063
Please note when you register that there are additional great Launch & Learn Workshops to choose from, all free!